Your People Are Your Power

‘Your’ people include – the people who work in your store, your existing customers, your immediate community and everybody you meet, anywhere at all. They might not all want to buy from you today, but every one of them knows somebody who will need what you sell, at some stage. Help them to view life with the bright colours of optimism.

Make powerful connections and spread positive thoughts everywhere. You have no idea how many people’s lives you can affect by means of a simple positive message, or how much harm you can do by uttering a negative message.

If you read the paper on a daily basis, listen to the radio or watch television you will absorb plenty of bad news – the media unfortunately rely on bad news to sell their material. Look for the bright side of everything and spread that. A cheerful “Hello – this rain is really welcome, isn’t it? Our gardens and our farmers will be delighted!” is a far better message than a complaint about the weather, politics or latest crime story.

Paint your world with the bright colours of optimism – and make sure that people connect you with Jacks Paint!

Connect With, and Colour Your Community

Most of your business will come from the immediate community in which your store is situated. Make sure that you are known and well connected there!

Amazingly, I have been to shopping centres looking for particular shops on a number of occasions, only to find that the people in the other shops – the people who work there – do not always know the tenants in their own shopping centre or mall.

Make a point of doing the rounds of your area, greeting the owners and attendants in other stores. Make sure that they know who you are and where your store is situated. Perhaps you could hand out a small map with a colourful ad for your store – don’t try to say too much, and add a positive statement. People remember something different, especially if it is cheerful.
Consider having a notice board in front of your store. Add a new cheerful comment every day – people will begin to stop by just to read the ‘joke’ or positive comment of the day!

There are plenty of other ways of making you and your store well known in your community – they do not all cost money, but they will all bring people to your store providing you make the right impression on people. Watch this page for lots of effective, inexpensive ways of attracting customers from your community and even further afield.