‘Community’ is one of your taglines. You are the ‘Community Paint Store’, aren’t you? Well, make yourself more visible in the community by making more connections.
You do not have to invest in ‘charity’ to make more connections in your community. Have you joined any networking organisations? If there is a branch of Business Network International, contact them (or send me your name and e-mail and I shall put them on to you). BNI is a referral organisation. It works very well. Remember, your objectives must be twofold if you really want more, quality, business – meet more people and keep in touch with them so when they need paint or hardware, they come looking for you rather than one of your competitors.
If you would like to know more about attracting referrals, go here to see an article I published for financial planning professionals – the information will work just as well for you.
One last thing. You need to keep your credit customers to a minimum, too. Go here to see details of my book, “Zero Debtors”.
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